The only shock induced by Damien Hirst’s “vagina” tattoo, slapped on the (fall/winter) debut cover of Garage magazine beneath a calculated-to-thrill removable sticker, is that the artist missed his mark. If this were a vagina tattoo, Hirst’s butterfly (applied to volunteer Shauna Taylor’s vulva and extending to her thighs), would be something to behold, since it would be located internally. Hirst’s grand gesture lands him in the growing ranks of vagina tattoo misnomerists, whose handiwork, spanning Homer Simpsons (plural), a hippie dude with a fuzzy beard, and a cat with a bowtie, outshocks him, hands down.
Gender is conspicuous for other reasons in this feature, called “Inked,” for which name artists (all male) design tattoos applied by name tattooists (all male) on nine volunteers (mostly male). Of the three female subjects, one appears topless for no reason relating to her tattoo; a second is the spread-eagled Taylor, who aspires to “give birth through a Damien Hirst artwork.” Here, just as in the tat mags, men make the art, and women strip down to display it.
Art magazines have always been hostile to tattooing, and even here, in the rare instance where high and low find a cultural intersection (Garage is an art/fashion magazine), the class divide is reliably enforced. Well known Artists create designs executed by tattoo tradesmen, because, of course, the latter aren’t really artists (Dr. Lakra excepted). And the artists don’t try too hard, since this art doesn’t sell. Hirst at least gave some thought to design and placement, even if he chose the single most predictable image a woman can wear. But if Jeff Koons was going to attempt what looks like a pinup straddling a dolphin giving birth to a blow-up doll, would it have killed him to get some help with his draftsmanship?
Just one artist, John Baldessari, rises to the challenge of adapting his art to a new medium. His piece, “I WILL NOT WEAR ANY MORE BORING TATTOOS” appears on the arm of a man wearing a boring tattoo. It echoes Baldessari’s 1971 piece, “I will not make any more boring art.” It mimics the handwritten all- caps typeface in Kenneth Cole’s aphoristic ad campaigns (a nice touch in a fashion magazine). And it serves notice to his fellow “Inked” participants, who made boring art that became boring tattoos.